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Tech Skills

SQL
Excel
Python
R
Tableau
UI/UX Design

Main

Miranda McWatters

I enjoy working with data and utilizing technical skills to find and provide data-driven insights, solve business problems, and build tools to improve workplace efficiency.

Education

M.S. in Business Analytics

The University of Nebraska-Lincoln, College of Business

Lincoln, NE

2022 - 2020

B.S.B.A in Supply Chain Management and Analytics

The University of Nebraska-Lincoln, College of Business

Lincoln, NE

2020 - 2016

Relevant Coursework: Database Organization and Management, Business Analytics/Information Analysis, Enterprise Management Systems, Predictive Analytics, Prescriptive Analytics, Risk and Simulation Modeling, Business Data Mining and Descriptive Analytics, Data Driven Marketing Strategy

Honors/Awards: Dean’s List: Fall 2016, Spring 2018, Fall 2019, Spring 2020. Recognized College of Business Student: November 2018, January 2020

Scholarships: Ruth Leverton Scholarship, Scarlet Scholarship

PROFESSIONAL EXPERIENCE

CLUB Data Analyst

Bass Pro Shops

Lincoln, NE

Present - 2020

  • Utilize SQL, Python, R, and Excel to conduct descriptive, predictive, and prescriptive analytics for Acquisitions, Activation, and Promotions marketing teams to determine where business operations could be improved
  • Construct reports to present how key business drivers can be manipulated through marketing programs and/or enhanced operations
  • Collaborate with various teams to design, execute, and measure meaningful A/B tests
  • Lead marketing programs and execute new and existing activities that support overall marketing strategies
  • Utilizes data mining techniques to analyze complex data sets and create predictive models to optimize marketing campaigns performance
  • Perform ad-hoc analyses
  • Awarded Bass Pro Shop’s Outfitter of the Month, June 2022 for designing and programming a new file-transfer process which saved the company over 69 hours of time a year

Business Analyst Intern

Sandhills Global, Inc

Lincoln, NE

2020 - 2019

  • Built Task Order System processes used by members of the Data Analytics Department to improve internal communication and communication between customers and data analysts
  • Built Task Order System processes used by Sandhills Cloud Sales Representatives and Customers to improve efficiency when transactions occur
  • Troubleshooted errors occurring in existing Task Order System processes and analyzed the best way to rebuild process logic to ensure the needs of the company and customers are met
  • Oversaw monitoring and assigning Sandhill Cloud unassigned customers to sales representatives

LEADERSHIP & AFFILIATIONS

Treasurer, Recruitment Officer

Nebraska Supply Chain Club

Lincoln, NE

2019 - 2018

  • Designed biannual budget to confirm the club’s funds were allocated properly
  • Collected and disburse all funds and reported financial state to Executive committee
  • Manage all money and assets
  • Collaborate with other executive members to plan biweekly meetings to ensure club members gain valuable knowledge about the major
  • Exercised proficient communication and critical thinking skills to solve problems quickly and adequately
  • Encouraged students to attend meetings and helped raise club membership
  • Was accessible on all internal and external sites as a point of contact for students